Torrens University Australia launched their new campaign ‘Love what you do’, developed by VCCP Sydney.
Recognising that in today’s world getting any job isn’t enough, we identified Torrens University’s unique selling point as an educator that provides meaningful qualifications across a variety of passionate vocations, that help students create careers they truly love.
Executed across a range of brand and college specific executions, the entire campaign messaging was spearheaded by the notion that, if you love what you do, you’ll start loving Mondays too.
Championing real students and alumni of Torrens University Australia, each evidencing how Mondays really should be, the campaign included a mix of outdoor, radio, film and online creative.

Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do Steve Jobs
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