We are thrilled to announce that last night we were once again crowned (by 20 plus client judges) as Campaign’s Integrated Agency of The Year.
The award underscores the brilliant recognition of our 'it only works if it all works' mindset at VCCP. Huge thanks to Campaign and all the judges for their vote. A huge thank you is extended to the dedicated team at VCCP and our remarkable clients for their collective contributions.
The judging panel for this year's awards included HSBC's Becky Moffat, Rightmove's Matt Bushby, Monzo's AJ Coyne, Reckitt's Cigdem Kurtulus, Taylor of Harrogate's Dom Dwight and Three's Aislinn O'Connor.
GEEIQ and Playe were Campaign's partners for the awards, which were handed out in front of nearly 500 guests at the Royal Lancaster London hotel.
Campaign runs the Agency of the Year Awards in regions around the world, including the United States and Asia Pacific, as well as a Global Agency of the Year scheme.
At VCCP, we live by a simple yet powerful motto: "It only works if it all works." We believe that a brand should be the same brand, wherever it shows up. One brand. One strategy. One idea. One tone of voice. One visual language. In a world where advertising is overlooked and swiped away, our approach is about making it effortless.
This isn't about 'matching luggage.' It's 'matching thinking.' It’s creating a seamless experience for consumers, so that the brands they see and interact with, feel emotionally the same. And that only happens when the same brains have vision and oversight of everything a brand does. It’s why we are a fully integrated agency, under one roof.
We are relentless in our pursuit to provide comprehensive capabilities. This year we welcomed Cowry Consulting (leading Behavioural Science Consultancy) into the VCCP family, launched 'faith' (Generative AI agency), and introduced VCCP Bee (Employee Engagement specialism). In 2023 as we celebrated our 21st birthday, we took pride in being crowned the youngest and largest creative agency by billings, won big with both new and existing clients, advanced our VCCP Stoke Academy, and ensured DE&I was embedded at the core of our culture.
The Judges comments:
"For true integration, allied to first class creativity, VCCP is - frankly - in a class of its own. Very impressive year with some clever acquisitions that can only make it work stronger and more effective."
"Really enjoyable read. Particularly the opening letter from the CGO. Great to see AI, investment and tech. Quality of though in platform connectivity, e.g. generosity of Cadbury."
"Clear understanding of what 'integration' truly means with impressive catalogue of creative work demonstrating that ethos."
"Smart opening letter to the judges. Great brands + creativity. Interesting focus on AI."
For true integration, allied to first class creativity, VCCP is - frankly - in a class of its own. Very impressive year with some clever acquisitions that can only make it work stronger and more effective.
