About Us
Our Story
We are the challenger network for challenger brands.
On 24th January 2002, our four founders were united by their desire to challenge the bad habits of the industry. They were motivated by the belief that they could create a better type of agency – for the people who work there and the clients they serve. It’s a motivation that remains to this day. If we see something that’s wrong, we challenge it which is why we believe that we are the challenger network for challenger brands.
Our Principles
On VCCP’s very first day of business we created our ten founding principles. They are our code of conduct, our contract to one another and our contract with our clients.
Be on time
Be honest
Be approachable
Be happy
Be clear
Be agile
Be lean
Be proud
Be responsible
Be unprecious
Founding Partners
Adrian Coleman Founding Partner and Executive Chairman
Group Board
Julian Douglas Chief Executive Officer, VCCP Group
Michael Sugden Chief Executive Officer, VCCP Group
Stephanie Brimacombe Chief Executive Officer, Europe and Group Chief Growth Officer
Brett Edgar Chief Executive Officer, VCCP US
Darren Bailes Group Chief Creative Officer
Michael Lee Group Chief Strategy Officer
Nicola Longhurst Chief People Officer
Andrew Peake Chief Executive Officer, VCCP London
Jonny Shaw International Chief Strategy Officer
