Michael Sugden CEO
Michael joined VCCP on its first day of business in 2002, becoming Managing Director in 2006, CEO in 2012 and VCCP Partnership CEO in 2018. Michael is also responsible for VCCP New York. In recent years VCCP has built itself a reputation for business transformation as evidenced by O2, comparethemarket.com, EasyJet, Nationwide and Cadbury.
Michael started his career at Claydon Heeley before moving to HHCL. During his career he’s been privileged to work on brands such as O2, Google, Microsoft, Telefonica, T-Mobile, Unilever, Coca-Cola, Formula E and Macmillan among others. The proudest part of his career is being part of the team that has built VCCP from an idea to a 1,000-strong agency in 8 offices around the world.
Michael is also a Director for the charity Health Improvement Project Zanzibar and the start up Different Dog. Outside of work & family Michael has raced motorbikes across the Sahara, raced on foot to the magnetic North Pole and led expeditions across the Himalaya, Andes and Tanami desert.