Helping stop 10 million gifts ending up in festive waste
Born out of the startling statistic revealing Australians receive an estimated 10 million unwanted gifts each Christmas, contributing to staggering wastage and landfill, the ‘Give Me Something Good’ campaign empowers us to help fight gift wastage this festive season by asking our loved ones for ethically good gifts from ING Dreamstarter, a platform that helps launch and grow start-up social businesses looking to make a sustainable difference.
To help do this, a shareable online Good Gift List tool has been created to allow people to discover a range of Dreamstarter gifts, and then let everyone know what they’re wishing for.
And to get this message out loud and clear, we rallied some experts with hands-on experience to help: The Rubbish Choir, a group of real ‘garbos’ from councils across Greater Sydney who witness firsthand the extent of festive waste each year.
The campaign consists of online film, DOOH, social, digital, PR, radio and TV partnerships, a 99% sustainable pop-up store for three weeks in Westfield Bondi Junction and live choir performances, by The Rubbish Choir, and a Channel 10 feature.