VCCP Sydney February 2021

Our Vision

At VCCP we pride ourselves on creating innovative and exciting advertising that transforms the fortunes of brands.

At VCCP, our challenger attitude transforms the fortunes of our clients. For example, we helped O2 become market leaders within three years of launching. And once we started working with easyJet, their share price flew up from £4 to £14. 

We have a motto: It only works if it all works, which is why we involve ourselves in far more than just advertising. With a thorough understanding of each client’s business, we can challenge what’s around it, and then transform it.

Of course, it’s not all about business. We love to be lauded with creative awards and are proud of our ever-increasing haul. Time and time again, we’ve seen a direct link between our award-winning work and the upturn in the fortunes of clients who ran it. So here’s another little motto: Good work works. 

Our Principles

VCCP was founded on 24th January 2002 by Charles (V), Rooney (C), Adrian (C) and Ian (P). They were united by their desire to challenge the bad habits of the big global agencies they had previously worked at. So, on our very first day of business we created ten founding principles. They are our code of conduct, our contract to one another and our contract with our clients.

Be on time Be on time
Be honest Be honest
Be approachable Be approachable
Be happy Be happy
Be clear Be clear
Be agile Be agile
Be lean Be lean
Be proud Be proud
Be responsible Be responsible
Be unprecious Be unprecious

Our People

Suzie Roberts Managing Director, VCCP Sydney

Suzie began her career in the pharmaceutical industry before her passion for a more creative and colourful industry led her to the world of advertising. Joining VCCP in 2004, she is proud to have been part of the company’s growth from the early years.

During her time at VCCP, Suzie has managed a number of brands including FedEx Europe and driving the global brand strategy for Telefonica. Suzie was also instrumental in VCCP’s expansion, opening offices in Prague and Madrid. She then spent a year at VCCP Sydney as interim MD, before moving on to M/H VCCP San Fransisco to manage a key international piece of international business with VCCP London. More recently she spent 4 months at VCCP New York, supporting in new business and management changes.

Suzie has a vast experience in recruiting talent and building teams that work across multiple disciplines and geographies.

Kim Feitelberg Chief Strategy Officer

Kim Feitelberg is our Executive Planning Director and is adept at finding the insights to help our clients identify, understand and rise to their business challenges. Kim is a former Executive Planning Director at Ogilvy Cape Town, where her strategic leadership saw them become the most awarded agency at the APEX Effies for five consecutive years. Throughout her career, Kim has worked with many blue chip brands, including Cadbury, Coca-Cola, VW, Audi, Lion Nathan and SAB Miller.

Scott Huebscher, Executive Creative Director

Scott Huebscher Executive Creative Director

With over 25 years’ experience in the advertising industry in Australia, New Zealand and the US, Scott has held ECD roles at 303 MullenLowe and Marcel Sydney where he led the global Tiger Beer account to their first Cannes Gold Lion for their Air-Ink campaign. Prior to Marcel, Scott was at Leo Burnett, helping lead the agency to be named AdNews Agency of the Year, B&T Agency of the Year and Spikes Network of the Year working on brands like Canon, Bundaberg Run and WWF. He previously served as Creative Director at DDB Sydney, Saatchi & Saatchi New Zealand and led all the digital creative work for Toyota in the US in his time as Creative Director of Saatchi & Saatchi Los Angeles. While living in Los Angeles, he wrote and sold several screenplays, including “Fielder’s Choice” – which is coincidently the worst movie he’s ever seen.

Paul Sharp Creative Director

Paul Sharp Creative Director

Paul has worked with some of Australia’s top creative agencies and brands in addition to working in London, where he began his career with a Creative Circle Best Newcomer Award and a Watermanship Certificate for holding ‘a mushroom’ underwater for 30 seconds. 

Since then he has continued to receive numerous decorations over his 20-year professional career at many of the major advertising award shows both locally and internationally, including Gold awards at London International, Cannes, and The Effies, as well as recognition at D&AD, ONE Show, TED (ideas worth spreading), New York Festivals, Webby’s, FWA and IAB.

Working directly for Apple in California, Paul created launch films for the iPhones 5s and 5c, and as a Senior Creative and Creative Lead at The Monkeys, he helped them grow into one of Australia’s most awarded creative agencies: AdNews Agency, NSW Agency, and Independent Agency of the Year 2015, Campaign Brief Australian Agency of the Year 2015,  Mumbrella Creative Agency of the Year 2015 and B&T Independent Agency of the Year 2015. And more of the same for 2016 and 2017—bolstered by The Effies Grand Prix and Agency Of The Year-winning work he created for Meat & Livestock Australia.

As Creative Director of VCCP Sydney, Paul has helped lift them to AdNews Small Agency of the Year 2016; grow iconic brands like ING and Compare The Market; win new business with the likes of LDV and The Australian Museum, and most recently helped Cadbury on the road to restoring their place in the heart of New Zealand. 

Beth Duddy CX Director

Beth Duddy Customer Experience Director


Beth is our Customer Experience director, she joins us from VCCP London where she was instrumental in setting up our CX offering. She has over 15 years experience, with the common thread of deeply understanding the customer (from research, through to UX and CX) in order to build products and experiences that match customer needs and address pain points, whilst ultimately driving business growth. She has worked with a broad spectrum of clients internationally including; Dominos, O2 (the largest Telcom in Europe), American Express, Unilever, Australian Red Cross and Torrens University.