We are the challenger agency for challenger brands.

At VCCP we pride ourselves on creating innovative and exciting advertising that transforms the fortunes of brands. We invite a sense of ‘cultural curiosity’ in the way we approach challenges and creativity and we like to break cultural conventions by creating a new norm.

This norm is culturally driven, not category driven, and as such gets the attention of hard to reach audiences. We call this populating culture. 

What we do


Design communicates. Advertising persuades. We combine the two for competitive creativity that moves from traditional notions of disruption to work that populates culture. We work in any media from print to press to pixel. Our strategic brand model scales across brands to create cohesive communications. We develop national and international campaigns for brands big and small.


There is a huge amount of nonsense surrounding brand strategy. You won’t find any in our process. A strategy is a plan to get you where you want it to be. We create those plans and equip people and brands with the tools and maps to get to their desired location. Simple. Clear. Effective. (And highly competitive.) We work with brands big & small to create richer, more rewarding BrandWorlds to better connect & communicate with people. Our job is often based on helping our clients compete more effectively with others. Brands only exist where there is competition. Great ideas lie at the heart of great branding. So we start with big ideas, then go about making them beautifully. A variety of bespoke tools are deployed, combined with agile research at SomeOne to uncover smarter and more compelling ways to achieve business goals. Our work is always strategically-led. We employ a variety of rapid, proven processes to get multiple opinions aligned and things moving in a single agreed direction fast.


We convert thoughts into deeds and plans into action. At VCCPme, nobody has a monopoly on creativity. Good ideas can come from anywhere and our collaborative approach always has the best interests of clients and customers at heart.


Helena de la Barre Managing Director

Prior to joining VCCP and opening its Prague office, Helena worked for several communication agencies in the Czech Republic, Mexico and the UK.

Her extensive experience includes FMCG Practice Leader at Euro RSCG Prague, developing strategies and integrated campaigns for Opavia, Kraft Foods, Danone Baby Food, Bongrain. She coordinated the global strategy and communications for Roche pharma brands out of D’Arcy London, and worked on a number of P&G brands across Latin America from D’Arcy Mexico City.

In her free time she loves coaching, travel and yoga.

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