E.ON: It’s on us
The energy landscape is shifting, and E.ON is leading the way. While people recognize the need for change, skepticism holds them back—new energy solutions can seem complicated or even unrealistic. But the transformation isn’t on the horizon; it’s already happening. With “It’s on us,” we set out to challenge the perception that switching to smarter energy is difficult, proving that with E.ON, it’s not only possible but surprisingly straightforward.
We want to show that the energy transition is not just a vision of the future, but a reality we are helping to create today. Simona Bláhová, E.ON
To bring this to life, we introduced Martin Myšička as the face of the campaign—a character whose dry skepticism mirrors the doubts many people have about new energy solutions. Across a series of ads, he questions, hesitates, and raises an eyebrow—only to be met with E.ON’s clear, functional, and ready-to-use solutions. The first wave of the campaign focuses on solar panels and customer care, with other solutions—such as heat pumps and electricity sharing—rolling out throughout the year.
I’m truly impressed by the great performances that brought to life unique and memorable characters we can build on long-term to develop E.ON’s distinctive brand world. Marek Farkaš, Creative Director VCCP