The Deadly Games Medals
Client
Capabilities
Date
27/03/2025
Together with People in Need, we created The Deadly Games—a campaign that reframes Olympic disciplines to spotlight countries where human rights are routinely violated, yet whose athletic triumphs were widely celebrated during the Olympic Games.
What began during the 2024 Olympics now culminates in an exhibition at Prague’s Langhans Café, where visitors encounter a series of powerful, allegorical medals. Each one, crafted by a different artist, highlights a specific form of injustice—forced migration in Cuba, executions in Egypt, suppression of activism in Vietnam. These aren’t imagined horrors; they’re daily realities in places that stood on Olympic podiums just months ago.
Our challenge was to hold up a mirror to the contrast between national pride and ignored suffering. Medals—symbols of victory—became vehicles of criticism. Artists turned rusted metal, rubber rafts, and mirrored surfaces into commentaries on injustice.
The exhibition runs through May and is part of the Jeden Svět human rights film festival. Visitors can support People in Need's work directly by purchasing the medals, with proceeds going toward helping people in crisis and raising awareness in over 25 countries and regions.