Give the gift of joy
Christmas is made by the people we share it with – the ones who turn the season into the holiday we love. They’re the ones we think of most when choosing what to give.
This year, together with Albert, we wanted to move food from the table to under the tree, turning it into a truly personal gift. With Albert Excellent, the brand’s premium range of delicacies, we show that food chosen with thought and love can bring just as much joy as any gift under the tree.
The idea “Let’s give the gift of joy” celebrates those small, human gestures to those who make the holidays special to us. Our story follows a little girl who decides to surprise the one person she can’t imagine Christmas without.
Food is often seen as a practical gesture or a generic gift basket. We wanted to show that when it’s chosen for someone specific, it becomes a meaningful gift. Luboš Jahoda, Managing Partner VCCP
True to its tradition of giving back, Albert once again extends the spirit of the campaign beyond the festive table, donating food, including fresh ingredients, to people in need.