Sazka – A New Era Under Allwyn

Sazka has long been part of Czech culture. Now, under Allwyn, it is stepping into a new era, combining the trust and familiarity players value with fresh experiences and innovation.

The campaign introduces Allwyn’s distinctive lenses device, which provides a unifying perspective across formats and markets. Through this creative lens, the local heritage of Sazka meets the energy of global entertainment, amplified by Allwyn’s partnership with Formula 1 and the McLaren team. The campaign promises bigger wins, enhanced gaming opportunities, and the chance to experience world-class events first-hand.