Doodles

Background

O2 launched a new tariff 'O2 O', to answer all the confusion of thousands of tariffs in the market. 

They wanted a new and exciting campaign - an integrated brand idea implemented in miscellaneous channels.  VCCP developed the overall idea "Don't think about being on the phone" - illustrated by doodles. The campaign consisted of print, online, TV and outdoor.  As a result of the campaign, awareness increased by 41%.

We've recently launched a new ad for O2 O - "Monsters", highlighting the unfair market conventions and establishing O2 O as the solution.  "Replace monster tariffs with O2 O" is the message of the campaign, which consists of TV, online and other guerrilla methods.  We also launched an interactive online campaign. 

For more information visit www.vccp.de