VCCP Appoints Andrew Peake as Head of Retail
15th August 2008
VCCP has hired a new Head of Retail, Andrew Peake, 34, who replaces Robin Gadsby.
Peake is tasked with managing the introduction of a new store line for O2, VCCP's largest retail client, in addition to expanding the number of VCCP's retail clients.
Peake joins VCCP from WFCA, where he was Client Service Director. He was with the agency for a total of eight years working on accounts including Axa, Budgens, Pilgrims Choice and Yazoo.
VCCP has won the July Thinkbox Award for its 'Know Your Limits' Anti-Binge Drinking campaign created on behalf of the Home Office. The campaign beat off competition from Persil's 'Roboboy' and Irn Bru's 'If' campaigns which came second and third respectively.