As a client with huge aspirations to become recognised as a global luxury superbrand, Princess Yachts needed to break the marine umbilical and shift the creative and media dial up a notch to achieve their ambitions.
Partnerships have been created with the likes of Hole & Corner, Cereal magazine, SuperYacht, Robb Report and Motorsport, running bespoke activity from unique distribution to special editions and events.
An ongoing multi-media partnership with the Financial Times, FT.com and ‘How to Spend it’ focussing on the major International Boat shows across the year continues to evolve targeting UHNWI’s whilst in market for a Super Yacht.
With the upcoming launch of the new R Class superboat, we have continued to charter new media territories with tease and reveal activity in press as well as running narrowcast broadcast activity using select postcodes to target our audiences with TV advertising in high net worth homes.
We are also proudly showcasing the TV commercial on digital outdoor sites in key locations across the world at select events such as the Cannes International Film Festival.