Sorry José, looks like you're not the only special one...
We've launched a new campaign for Paddy Power's Daily Jackpot, starring legendary football manager José Mourinho.
The Portuguese – who famously dubbed himself the ‘Special One’ upon his appointment as Chelsea manager in 2004 – has his tongue firmly in cheek throughout the video, as he delivers a typically Paddy Power script.
The insight behind the campaign is that, with the Daily Jackpot being claimed daily (the prize averaging £40,000), there are more winners than ever before on Paddy Power Games – meaning you don’t have to be special to win. Which is where José comes in. Obviously.
We wanted to bring the world of Paddy Power Games to our football betting audience. So when we were looking to bring our campaign ‘don’t think you’re special’ to life again, self-proclaimed ‘Special One’ Jose Mourinho was the only option. After all, who knows what it is to be special better than the man himself? Mark Orbine, Executive Creative Director at VCCP Blue