September 30, 2016

Fast Five: Curious Season 4 – The Future of Video

The Curious Talks were back with a bang this week as we launched Season 4 – ‘The Future of Video’. Kicking off proceedings for the new season were the four Godfathers…

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September 29, 2016

The Art of Reactive Marketing

Last week, social media feeds were bursting at the seams after news broke that Hollywood actress Angelina Jolie has filed for divorce from husband and fellow actor Brad Pitt. This…

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Say Cheese: Snap Inc’s new Camera Positioning

In case you somehow missed the news this week, Snapchat Inc underwent a re-brand to become simply Snap Inc, in line with their new positioning as a camera company. Snap,…

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September 26, 2016

Brand Bey

Beyoncé Carter Knowles has sold over 75 million records; add her success as part of Destiny’s Child, and that figure almost doubles. She has won 17 Grammys, and released 47…

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September 22, 2016

The Diderot effect: what an 18th Century philosopher’s dressing gown means for advertising

You buy a new shirt. It’s a very nice shirt, it goes very well with your trousers and even your mum says you look smart. You start to look forward…

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September 16, 2016

What can we Learn from Sainsbury’s in the Aftermath of #MealDealGate?

Last week saw some breaking news which shook one of Britain’s most well-established institutions to its core.

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Internet of Things: Is Amazon Dash pushing all the right buttons?

Online retail giant Amazon has joined the Internet of Things craze with its launch of Dash buttons. The buttons were released in the US in March 2015 and, this year,…

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September 8, 2016

Inside the Medal Factory: Planning Olympic Glory

The eyes of the world have been on the dramatic triumph of Team GB at the Rio Olympics. They finished second in the medal table and won 67 medals, 27…

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The Dark Side of Extreme Sports

London based filmmaker Nick Ahlmark, who has worked for the likes of Al Jazeera and The Guardian, recently contributed to Vice’s online collection of nefarious content with his three-part series…

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September 2, 2016

#MissingType 2.0: Hit or Miss?

Sometimes advertising campaigns are so successful, brands just can’t help but extend them for another year in the hope of repeat success. This month saw exactly that: the return of…

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