August 26, 2016

Pistols at dawn: When brands decide to duel

Are you one of those people who don’t quite trust your overstuffed luggage to stay shut on a flight, and sheepishly resort to having it wrapped in plastic to set…

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Project Isaac awards 2016 – Innovation at its best

We all know that advertising is an industry that just refuses to sit still. While it can be hard to keep up, the sector’s relentless rate of innovation does serve as a positive spur…

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August 19, 2016

3D printing and our industry

Most innovations are not invented with the intention of helping marketing and advertising. Generally speaking, the industry has always had to evolve and respond. This is no different with 3D…

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August 18, 2016

The Greatest Event on Earth

The Olympics: the greatest event on Earth; an unmissable, unavoidable spectacle uniting countries in one place and individuals in a common goal. It has the history, the entertainment (Nadal vs.…

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August 4, 2016

Today’s Millennials: a little less Pokémon Go, a little more BBC

A couple of recent polls, one commissioned by YouGov another by Affilinet, revealed a number of interesting insights with regards to today’s millennials; turns out it’s not all about Carlsberg…

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What might headphones that adapt to your ears mean for personalisation in advertising?

The Australian startup Nura has exceeded its funding goal by 1,800% for a new set of headphones. You’re no doubt thinking they must be pretty special headphones, and you’d be…

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July 22, 2016

What does Pokémon Go mean for augmented reality and how have brands jumped on the craze?

Pokémon Go has officially become a global phenomenon. It has only been available for a short time in the US and UK and already has around 21 million users in…

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July 15, 2016

Reflection

It was the end of Wimbledon, end of the Euros, end of David Cameron’s time at 10 Downing Street and the possible end to British summer this week. But with…

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July 14, 2016

The Great Outdoors

‘Outdoor’ was the media category which ended up attracting the largest number of entries at this year’s Cannes festival, garnering an impressive 5367 submissions from across the globe. As such,…

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July 7, 2016

Human or Bot?

Messaging apps have surpassed social networks in popularity. And now more than 11,000 bots have been created on Facebook messenger alone. As they continue to become commonplace in our digital world,…

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