April 21, 2017

Brands and Social Activism – Avoiding the Pepsi Problem

Pepsi’s recent advert, featuring Kendall Jenner defusing a protest standoff with a Pepsi, is already a strong contender for the most ridiculed and reviled spot of the year. From the guy…

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A brand’s atonement

What do The Donald, Miley Cyrus and Mike Tyson all have in common? Well not very much in truth, aside from the fact that against the odds all three have…

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March 31, 2017

Wake up and smell the speciality coffee: introducing strategy to a challenger segment of the coffee industry

Since 2007, speciality coffee has been a booming business in the UK –  its influence can be seen in almost every larger chain adopting ‘artisen-esque’ products (and even imitating independent…

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The Fearless Girl: the visually-disruptive statue populating culture

To honour this month’s International Women’s Day, the financial firm State Street Global Advisors (SSGA) commissioned sculptor Kristen Visbal to create ‘The Fearless Girl’ – a bronze statue which now…

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March 16, 2017

Altruism or social proof? – The psychology behind donating to charity

Last month, everyone was talking about Trigger, the new donation platform that helps people to turn a moment of rage into charitable giving, simply by replying to an infuriating tweet.…

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The scariest article about data you will read this month

With the knowledge of 68 Facebook likes it is now possible to predict your skin colour (with 95% accuracy), your sexual orientation (88% accuracy), and if you are an American,…

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March 1, 2017

The Building Blocks Of Social

Amongst other things, the seismic events of 2016 highlighted just how pivotal a role social media now plays in shaping our society. Indeed, the statistics show that people are continuing to flock to…

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How can brands win at membership?

Creating meaningful membership is a sure-fire way to add value to your brand, since we know that members tend to be more loyal towards their brands over time. However, many…

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February 10, 2017

Open source: the catalyst to innovation?

For years now, open source software development has enabled software owners to invite fellow developers to access and modify their original source code. The benefit of this collaborative effort means that…

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February 3, 2017

Open Strategy Evening – ‘Good practice, bad practice: habits to acquire and habits to kick in 2017’

On Monday 24th January the VCCP reception was packed to rafters with young planners, strategists, and brains from across London. Plied with drinks and snacks they sat waiting for two…

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