August 15, 2018

Ads and Abs: Do media owners need to care more about consumers?

Love Island has been one of the most talked about topics this summer – whether you love it or hate it, millions of people tuned in to watch swimwear-clad singletons…

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August 2, 2018

When data populated culture…

Amidst the plethora of marketing buzzwords; Big Data, Machine Learning, AI, Automation, AR, VR, a new and often dreaded word populated culture this year…GDPR.  Yet as the dust from GDPR…

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Which brands scored in the World Cup?

It’s taken a little while to come to terms with the fact that, this time, football didn’t come home. But now the dust has settled, we can take a look…

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July 12, 2018

How do advertising and evolutionary theory connect?

  The advertising industry is often held up as the posterchild for the wastage, excesses, and manipulations of modern-day capitalism. However, what many people fail to appreciate is just how…

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June 28, 2018

Curious Season 7 – Measurement

Brands will always need and use metrics, but when it comes to totting up the cultural impact outside of all those precious KPIs across earned, owned, and paid media, we…

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June 12, 2018

Curious Season 7 – Culture Trackers

Next Thursday will see us joined by the good folk from Redbull, Lego and Future Laboratory as we delve into this season’s penultimate topic – Culture Tracking. Our expert panel…

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May 29, 2018

Curious Season 7 – Cultural Bubbles

  Next Thursday marks the fourth installment of our ‘Populating Culture’ themed season where we’ll be joined by the likes of Facebook, Twitch and Entale to discuss the topical and often controversial…

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May 17, 2018

Curious Season 7 – Storytelling

In the third talk of this Curious season, we’re looking into storytelling as a means of populating culture. Stories, fables, and fairy tales are as much a part of the human…

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May 3, 2018

Curious Season 7 – Culture Hacking

Enjoyed last week’s Curious talk? Well get excited because we’ve got more where that came from. Next Thursday, the likes of Buzzfeed, Global Street Art and Glug are here to…

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April 24, 2018

Curious Season 7 – Populating Culture in 2018

Some years back, in simpler times, David Cameron was asked at a press conference to sum up the state of his party’s relationship with their coalition partners at the time, the…

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