The Official Food of Your Happy Place
Client
Capabilities
Date
01/01/2019
Following on from last year’s incredibly successful ‘Recovery Channel’, Domino’s has found another way to help the hungover masses this New Year’s Day.
‘The Official Food Of Your Happy Place’ is a one-day campaign created by VCCPme, which lets people take a break from their self-induced grogginess by visiting a ‘happy place’ on their smartphones.
Domino’s knows that the first day of the year is all about rest and recovery, so the creation of the Snapchat and Facebook 360 paradise is the perfect New Year’s Day distraction. Have a play around with it here.
In short, it’s the ultimate place to recover from a big NYE.
For those regret-filled revellers not on Snapchat, the campaign is supported by 360-degree Facebook posts that allows people to visit and explore a similarly-idyllic and soothing destination.
“We know the first day of the year is all about rest and recovery, so the creation of the Snapchat and Facebook 360 paradise is the perfect New Year’s Day distraction.”
