VCCP at Cannes Lions 2025

The Cannes Lions International Festival of Creativity is one of the most iconic moments in the global creative calendar. It’s where the industry’s sharpest minds come together to celebrate standout work, exchange bold ideas, and spark new inspiration.  
 
In 2025, VCCP will once again be part of the festival, hosting a series of thought-provoking events designed to challenge, engage, and showcase the power of creativity without boundaries as well as appearing on the main stage at the festival. 

From insightful panels and interactive sessions to opportunities to connect and celebrate, we’re curating experiences that reflect our restless pursuit of impactful creativity.

Here’s a look at some of the events VCCP will be hosting and involved in throughout the week.

Monday 16th June

Changemakers: The Challenger Academy’s Michael Lee Terrace Stage

Part of the official Cannes Lions Changemakers series, this session spotlights those shaking up the status quo to make creativity – and the industry – more inclusive, accessible, and impactful.
Find out more

Tuesday 17th June

Hacking the Attention Economy featuring Dr. Karen Nelson-Field VCCP Terrasse

VCCP Media and world-renowned attention specialist Dr Karen Nelson–Field will be in Cannes to share their groundbreaking research, proving how distinctive brand assets can drive results in just 1.5 seconds.

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Memories are made of this: The art of grabbing attention VCCP Terrasse

Overlooking the Côte d’Azur, this exclusive breakfast event brings together intermediaries and consultants for insightful discussions on industry trends and opportunities. Presented in partnership with Bauer Media, it’s a morning of networking and inspiration.
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Wednesday 18th June

How a Scambaiting AI Granny is Helping Virgin Media O2 Stay on the Right Side of AI History VCCP Terrasse

Join Virgin Media O2 and faith as they explore the risks and rewards of deploying generative AI in marketing. Through the lens of ‘Daisy’, the AI-powered granny who took on phone scammers, we’ll examine the potential pitfalls that brands must navigate when integrating AI technologies. Discover how to leverage AI responsibly to mitigate these risks and ensure ethical deployment.

Stick around after the session to witness Daisy in action during an exclusive AI DJ set.

Find out more

Thursday 19th June

Long-term effectiveness and the value dividend VCCP Terrasse

Raconteur and VCCP return to the VCCP Terrasse to explore how brands can achieve sustainable growth through long-term effectiveness. Join industry leaders from leading brands as they delve into successful campaigns, the factors driving their enduring impact, and strategies to leverage the ‘Value Dividend’ for unlocking and delivering ROI.
Find out more

Tuesday – Thursday

Girl&Bear at the Beach

VCCP’s global content creation studio, Girl&Bear, are excited to be back on the beach this year! 

Join Girl&Bear at The LBB & Friends Beach – La Plage Croisette Beach (just opposite the VCCP apartment) for some networking, industry insights and a refreshing dip in the ocean!

The beach will be open from 10.30 each day with happy hour 4-5pm!