The Challenger Series
VCCP’s logo is a young girl standing up to a bear. It encapsulates our commitment to face up to life’s biggest challenges. We were founded as a challenger agency alongside O2, and when O2 went from dead last to category leader, we remained a challenger agency.
Challenger doesn’t mean underdog. It means taking on the challenges in the category, and winning – a behaviour that tends to keep brands at the front, not the back.
The Challenger Series is therefore about embracing the industry’s big questions, and answering them.
Hacking The Attention Economy
Groundbreaking research from VCCP Media and Dr Karen NelsonField proves brands with distinctive assets can drive results in just 1.5 seconds.
Cracking The Memory Code
Cracking the Memory Code takes a closer at how memories are created, stored and retrieved, and what this means for brand growth.