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Hacking the Attention Economy: VCCP Media and Dr Karen Nelson-Field Reveal 1.5-Second Formula for Effective Digital Advertising

Illustration of a person inside a golden ring resembling a digital content wheel, with imagery of bears and social media posts, symbolising the challenge of capturing attention in the digital economy. Includes the text:

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‘There is only one Wimbledon’

The All England Lawn Tennis Club

Close up of eye with reflection of the Wimbledon Tennis trophy

Agency News

VCCP Ad school

Agency News

VCCP named global creative agency of record for The All England Lawn Tennis Club

Agency News

Women & AI: Future Ready

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‘There is only one Wimbledon’

The All England Lawn Tennis Club

Close up of eye with reflection of the Wimbledon Tennis trophy

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Extra Time with Nature

Agency for Nature

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Barclays - Moments That Matter

Barclays

Frances Tiafoe prepares to serve during a tennis match on grass, captured from above with his shadow stretched across the court.

Agency News

VCCP’s Magnificent Seven at Cannes Lions 2025

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Created Different

Canon

Agency News

Integrated loyalty drives 8x retention and 50% more revenue