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Hacking the Attention Economy: VCCP Media and Dr Karen Nelson-Field Reveal 1.5-Second Formula for Effective Digital Advertising

Illustration of a person inside a golden ring resembling a digital content wheel, with imagery of bears and social media posts, symbolising the challenge of capturing attention in the digital economy. Includes the text:

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‘There is only one Wimbledon’

The All England Lawn Tennis Club

Close up of eye with reflection of the Wimbledon Tennis trophy

Agency News

VCCP Ad school

Agency News

VCCP named global creative agency of record for The All England Lawn Tennis Club

Agency News

Women & AI: Future Ready

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‘There is only one Wimbledon’

The All England Lawn Tennis Club

Close up of eye with reflection of the Wimbledon Tennis trophy

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Extra Time with Nature

Agency for Nature

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The 1v1 World Crown

Más+ by Messi

Lionel Messi seated on a sofa, holding a pink Más+ drink can, wearing a navy hoodie, with a tropical garden visible behind him.

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Nothing Beats Near

Green Flag

A man in a denim jacket lies face down in a muddy field, covered in dirt, struggling to push himself up, with green hills in the background.

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Get to the Juice

J2O

A vicar in white robes looks uncomfortable while slow dancing with a smiling woman in an orange dress at a party, under purple disco lights.

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That’s How It’s Done

Direct Line

A woman wearing glasses, a cat patterned jumper, and a clock pendant sits in an office holding a yogurt, looking surprised.