Cassandra Sinclair named as President, North America of VCCP Health

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Agency News

Date

15/01/2025

VCCP Health, the multi-award-winning global creative agency has appointed Cassandra Sinclair to lead its US office, headquartered in New York, as it expands its mission to transform the healthcare and wellness industry.

Globally respected for its industry-defining omnichannel campaigns for leading global healthcare clients including Teva, Novo Nordisk, Edwards Lifesciences and Chiesi, VCCP Health has won numerous industry awards including Cannes Lions for its science-based approach to disruptive creative which changes behaviour and improves people’s lives.

As part of the VCCP integrated agency network, VCCP Health has access to world-leading AI, Data, UX, Media, PR and digital expertise which supercharges its own reputation for innovation and creativity across Pharma, BioPharma and Wellness.

Well-known and widely respected in the healthcare and wellness industry, Cassandra Sinclair has been appointed as President for VCCP Health in the US, and will lead a new office with further senior appointments to be announced.

Sinclair is a hugely experienced health marketer and joins VCCP from Grey Health and Wellness where she led massive double digit growth, winning global pharmaceutical business across oncology, Alzheimer’s, diabetes, respiratory, women’s health, ophthalmology, vaccines, medical devices, consumer packaged goods and other wellness initiatives. 

She previously held global leadership roles across WPP and at Wunderman Health and Omnicom winning multiple awards including Gold at Cannes Lions for The Most Beautiful Sound which recorded the sound of cancer cells dying. 

Sinclair is an industry leader and also heads the Healthcare Council for SeeHer, pioneering the effective representation, engagement with and marketing to women and girls in health and wellness campaigns.

Julian Douglas, Group CEO of VCCP, said: “Cassandra’s appointment as President of VCCP Health US is a game-changer. Her visionary leadership, coupled with a proven ability to drive massive growth and innovation, will propel our mission to transform healthcare marketing. We’re excited for Cassandra to lead the charge in delivering industry-defining campaigns that improve lives and challenge conventions.”

Cassandra Sinclair, incoming North America President at VCCP Health, added: “I am thrilled to join VCCP Health which is widely respected as a global powerhouse of creativity and innovation. I’m so excited to contribute to their mission of transforming healthcare and wellness through groundbreaking campaigns that make a real difference in people’s lives.

“Joining VCCP is an incredible opportunity to be part of a global movement shaping the future of healthcare. I look forward to collaborating with brilliant minds and driving impactful work for an impressive roster of challenger clients.”

Cassandra will take up her new role immediately, reporting directly to Julian Douglas, Group CEO of VCCP.

I am thrilled to join VCCP Health which is widely respected as a global powerhouse of creativity and innovation. Cassandra Sinclair, incoming North America President at VCCP Health