VCCP Spain is the new agency responsible for the international management of Mahou’s digital communication and social profiles.
The agency, which was already providing the same services for Cervezas San Miguel and Cervezas Alhambra, will now manage the international digital communication of Mahou San Miguel’s three iconic brands.
This decision is the result of the work carried out by VCCP Spain since 2016 for the other beer brands, bringing together from this moment onwards the international communication management of the three companies in digital and social networks.
In addition to the management of social networks, VCCP is also the agency in charge of digital communication in key international markets, developing campaigns with influencers, local advertising and creating branded content that serves to nurture the communication in the different contact channels.
With the addition of Mahou to the agency’s client portfolio, we not only strengthen our relationship with Mahou San Miguel’s brands, but also the international protection of VCCP Spain. We are very grateful for Mahou’s trust, which comes in recognition of work we have done in recent years. We will continue to work together with the three iconic beer brands with the aim of reinforcing their leading position in the international market. Eliana Cantonati, director of client services at VCCP Spain