Honda Motor Europe – Motorcycles and VCCP launch Pan European campaign

Honda Motorcycles, the world's largest motorcycle manufacturer, has today launched a full 360 pan-European integrated campaign. The new campaign is designed to appeal to a broad demographic of both current riders, and future riders, and will support Honda Motorcycles’ ambition of increasing its market share in Europe. Unlike previous campaigns, the new brand positioning focuses on the experience of the Honda bike rider, rather than the bike itself, a further nod to dreams which is at the heart of the new campaign.