In the campaign "The trip to meet us", three travelers of different profiles visit the main tourist sites in Castilla y León while their brain activity is measured.
To do this, they used a cap with 2,048 microsensors and a subjective camera, which collects their brain activity in real time when visiting each tourist spot.
Thanks to this project it was possible to show that the stimuli that generate the greatest positive emotional activation are those that are unknown and most surprising.
