Who is OPPO?
A rapidly expanding top five global technology brand, producing cool, high-end handsets that outsell their main competitor 2:1 in their native China.
A small team was assembled to pitch for OPPO in the MEA region. We presented to a team of clients based in China, Egypt, Dubai and Jordan and eventually won the business.
In an extremely short time-frame, awkward time-zones, unfathomable tiers of clients from around the globe and COVID restrictions. We managed in just five weeks... yes, five weeks... to create two TVCs, OOH and print executions. We launched a new product campaign called 'More Like Mo' with Liverpool FC player and global football icon Mo Salah. The work was received extremely well and so we pitched and won the next project for an OPPO handset in India.
Just Keep Winning…Whilst we pitched in India, we were directly awarded another massive project across APAC & MEA as well as being asked to define their global brand positioning - the first agency to be appointed outside of China. Ever.The brief for APAC and MEA was to highlight the next-gen photography features: Double Exposure and Dual View Video. So, we partnered with fashion and music twinfluencers and split the screen for double the impact.Yet again, in a tiny time-frame, awkward time-zones, unfathomable tiers of clients from around the globe, and COVID restrictions. We managed in just four weeks... yes four weeks... to create a suite of TVC and digital assets.A happy client described this project as a “miracle” given the speed of production during the pandemic. Mission impossible accomplished.
Lessons from the campaign
- With an amazing team of VCCP challengers and a “get on with it” attitude, we can make the impossible possible.
- Be proud, honest and positive: clients appreciate the effort and respect our ways of working and creative principles.