Insurance is a crowded space, so we need to be totally original in our thinking to stand out and act bigger than our budgets.
Instead, the animals were rewarded for doing what they love: digging flowerbeds, catching Frisbees, begging for food, dive-bombing in a pool and scratching furniture.
The event took place at the South of England Showground and was hosted by infamous sports presenter Jim Rosenthal along with a special guest appearance from Trip Hazard, the dancing dog of Britain’s Got Talent fame.
All the action was streamed on Facebook Live, plus we published highlights in a
range of highly entertaining GIF and slow-motion video formats.
The event was a huge success, not only did we attract over 1,200 attendees (and of course their 300 dogs!) on the day, but we also captured great content so that all of those who couldn’t be there got a slice of the action too.
I just wanted to say a huge thank you for putting together the most amazing event today - it was everything I'd imagined and more. Every little detail was taken care of and it all looked brilliant Danielle Stooke, Senior Brand Marketing Manager (MORE TH>N)