Space For You
LinkedIn, the world’s largest professional network, has today launched ‘Space For You’, a new brand campaign running across the UK and India. The campaign celebrates how LinkedIn’s members are increasingly asking questions, looking for guidance and wanting to connect with other members to discover what works for them and their careers today during these fast changing and uncertain times.
With the pandemic prompting many people to think deeply about what they want from their careers and work life, LinkedIn research finds that 61% of people globally are considering changing jobs in 2022, with 67% workers in the UK considering a move.
LinkedIn worked with agency of record, VCCP London to mastermind the new brand campaign which launches with a 60 second film directed by award-winning filmmaker and photographer Fern Berresford from Rattling Stick, and a nominee for Young Directors Award at Cannes Lions. The creative is brought to life through the medium of an ever expanding table which represents how LinkedIn is a universal, communal space for everyone.
The film begins around a kitchen table as a woman ponders her career options, but soon is joined by an entire community of fellow professionals who too are navigating their future. As more and more people pull up chairs and even additional tables to join her, this reflects how LinkedIn celebrates every kind of career, from working parents, to remote workers and side hustlers. Space for You shows how an entire community can be born from one table and one idea. To get a feel for her preferred working environment, the lead character pulls up her chair to sit with different people and the film draws to a close with the hero strapline: ‘Wherever your career is right now, there’s always a space for you.’
Ngaire Moyes, Vice President, Communications and Brand, International, at LinkedIn said: “The pandemic prompted many people to rethink what they want from work and life, and we’ve seen that first-hand on LinkedIn as people have reached out to their community for help and support as they consider what’s next for them. We’re committed to fostering a sense of community for our members, inspiring them to open up, talk, help, and support each other. With Space For You, we wanted to shine a light on how our professional community can help people discover what’s next for them, and how LinkedIn is a space where they can connect with diverse people and spark conversations about their careers. Wherever your career is right now, there is always a space for you on LinkedIn.”
Matthew Lloyd, Deputy Executive Creative Director at VCCP added: “People are asking big questions about life and work. The need for a supportive, like-minded community to help navigate the way, is greater now than ever. We wanted to showcase the breadth of conversations and support you can find on LinkedIn, no matter who you are or what your career questions are. With LinkedIn as the universal communal space — a table — we show the platform as a place for honest conversations, human connections, speeches, statements, agreements, disagreements, or sometimes just a place to sit and listen.”
The campaign is live across TV, VoD, and Social, including YouTube, Facebook, Instagram, Twitter and LinkedIn. Join the conversation on LinkedIn with #FindYourSpace.
“People are asking big questions about life and work. The need for a supportive, like-minded community to help navigate the way, is greater now than ever. We wanted to showcase the breadth of conversations and support you can find on LinkedIn, no matter who you are or what your career questions are.” Matthew Lloyd, Deputy Executive Creative Director at VCCP
Advertising, Content & Social
Project for LinkedIn