01/10/2018
Re-engineering the booking experience for an Instagram generation.
VCCP have created easyJet’s new groundbreaking app feature: Look&Book. The tool merges the digital and real world, capturing the spontaneity of easyJet’s customers through an instantaneous image booking system. The product innovation is part of easyJet’s new through the line pan-European Imagine campaign, encouraging customers to transform their daydreams into experiences.
This gets 10 out of 10 for "why didn’t I think of that"-ability. It's a win for streamlining customer search and booking, but it is also an exciting example of how pictures and video can be potentially "Shazam-ed". Campaign Magazine, Top Digital Innovation of the Year (2018)
