Business Sense
We wanted to make flying easyJet for business a badge of honour.
What was the challenge?
To make flying easyJet for business a badge of honour and thus reverse the misconception of a trade off between price for quality.
How did we meet that challenge?
Our creative idea ‘Business Sense’ celebrated business people who rejected establishment thinking and embraced a more progressive and efficient way to do business - redefining the category.
