The Official Food of Everything





Domino’s, the nation’s best-loved pizza is now “The Official Food of Everything” – and we mean everything.

Forget Sunday roasts, fancy nights out and basic nights in, treat yourself to a Domino's instead. Whether you’re feeding your squad on the go or having a family night in front of the telly, give the oven the night off and choose a freshly handmade pizza.

We see the launch of our first campaign for Domino's with six spots that illustrate the versatility of a freshly ordered Domino's. The series features humorous real-life situations, seriously cool nerds and awkward family encounters, layered with catchy soundtracks all united by the love of an ordered pizza. 

The adverts are geared to portray that Domino’s isn’t just about getting good food fast; it’s a way to bring people together, to celebrate the big and the small or just the everyday, it works for everything, officially. 

It is a fully integrated campaign including TV, digital, radio, Spotify, PR, social and even a partnership with Tinder. The campaign also marks Domino’s first foray into cinema advertising, and will see an OOH wrap at the iconic IMAX site in Waterloo. 

Our new advertising campaign, "The Official Food of Everything", drove a record 200,000 online orders - or 140 a minute - on the last Saturday in September. David Wild, CEO (Domino's)
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