This is the story of how one killer stat led to a change in direction that would result in a 10% YoY increase in sales and a chatbot named Dom Juan.
Valentine’s Day sees a 20% increase in usage on Tinder.
Modern love wasn’t happy couples. Modern love was mobile. Modern love was swiping, ghosting and NSFW pics. Modern love was single. Modern love was Tinder.
Dom Juan is a great example of Domino's ability to eclipse the competition at the times when it really matters. We needed to stand out and we did that by creating a market first. We combined platform insight, canny creativity and undeniable cheesy charm to reach the people that mattered. Tony Holdway, Sales and Marketing Director (Domino's)