VCCP Launches new social offering, VCCP Social Club
VCCP Social Club is a global collective of more than 80 social specialists whose mission is clear: to help brands shine brighter in social, whether within communities or within culture. At the heart of VCCP’s supercharged approach is a commitment to making meaningful work that enables clients to be seen in today’s saturated landscape. Bringing together the network’s deep expertise across social strategy, content creation, community engagement, influencer marketing, digital innovation and 360 paid, owned earned social, it ensures VCCP’s clients are not just present, but profoundly relevant in the fast-moving social media landscape. The investment reflects VCCP’s unwavering commitment to delivering socially native ideas that translate directly into business results for clients worldwide.
Designed to address the complexity of the modern social landscape, which demands socially native creative from day one, not simply cut-downs of traditional advertising, the Club provides 360 social capabilities across all client touchpoints and is grounded in deep functional expertise. From Social Strategy and Governance, Paid Media, Creator & Content Production, Influence and Talent, Community and Culture, Data and Measurement, and the Responsible Use of AI, social is at the very heart.
As part of the new offering, Bridget Limbrey has been promoted to Managing Director of the specialist capability. In her new role, she will focus on building VCCP Social Club into a global powerhouse, scaling its specialised offering across the VCCP network and driving a unified vision for social excellence. Limbrey is a VCCP veteran and a proven polymath within the agency, bringing a diverse and successful track record to her new role. Her extensive experience includes successfully leading and winning major pitches and managing significant accounts for both global and UK clients.
Limbrey will run VCCP Social Club alongside Alex Dalman, Head of Social & Innovation; Tiffany Mondesir, Head of Social Strategy; and David Feldman, Social ECD.
Social creative director Lucy Hancock also joins the team to bolster the social creative division. Hancock is a non-traditional creative director with an award-winning editorial and broadcast background. A journalist at heart, Hancock is known for creating culturally resonant, authentic ideas. She cut her teeth as a programme maker turned commissioner at BBC Three, BBC News and Vice Media going gonzo in culture to win hearts and minds.
Central to its offering is the launch of its bespoke, state-of-the-art content studio - their Social Clubhouse is at its new office in Berners Street, London. The dedicated facility, housed at VCCP’s new offices in Fitzrovia will enable agile, native content production and real-time cultural insight.
David Feldman, Executive Creative Director of Social & Content at VCCP said: “More than ever, social is the centre of everything. In building a team of the best social people in the industry, we’re in a position to create work that shines brighter than ever before.”
Alex Dalman, Head of Social & Innovation at VCCP, said: “VCCP Social Club does what we do best at VCCP: challenging the bad habits of the industry. For too long, social media has been associated with meaningless chaos and frivolity. But with VCCP Social Club, we have set out to pursue a brighter, more optimistic approach by focusing on meaningful, high-quality content. Social is no longer a bolt-on; it’s the engine room for modern brand growth."
Julian Douglas, CEO of VCCP Group, added: “At VCCP Social Club we’re powered by a new operating model, grounded in the belief that Social is the Sun in your business today. The world revolves around social, and we want to make it (and our content) better. Just as the sun's warmth creates the perfect atmosphere for people to connect IRL, VCCP’s Social Club helps brands find their cultural heat online so they too can bring people closer, enhance community, and supercharge their relevance.”
The global expansion of The Social Club means clients across VCCP’s network can now access a unified, best-in-class social offering, ensuring coherent, effective social strategy and execution regardless of where the client is.