Tom Wigley joins VCCP Media
Today, VCCP Media announces the appointment of Tom Wigley as its new Director of Digital.
Tom Wigley will be responsible for shaping VCCP Media’s digital offering, building out the agency's performance marketing solutions and delivering commercial impact through strategic partnerships and digital innovation. Wigley will report directly to VCCP Media’s Managing Director Lindsay Turner and will join the agency’s leadership team.
Wigley’s digital expertise will help VCCP Media continue its mission of ‘doing media differently’ - using media smarts to unlock growth and help brands populate culture.
VCCP Media had a strong 2024, winning new accounts such as Naturo and esure. This year the agency continues to grow and build momentum.
The opportunity to join VCCP Media, an agency already well underway on this journey and exceptionally positioned to lead it, is incredibly exciting. Tom Wigley, Director of Digital at VCCP Media
Wigley was previously at EssenceMediacom UK, where he held the role of Chief Media Solutions Officer, was part of the leadership team and was responsible for overseeing the Nexus division, which included digital planning, PPC, paid social, programmatic, SEO and digital ops. His leadership played a key role in managing strategic partnerships with major platforms such as Google, Meta, TikTok and Reddit.
Prior to EssenceMediacom UK, Wigley held the role of Chief Digital, Data & Technology Officer at Spark Foundry, where he led all aspects of digital, data, and technology, overseeing the agency’s 140-person strong performance marketing division.
This hire is the latest in a series of new appointments made by the growing agency’s leadership team. Lindsay Turner joined VCCP Media’s leadership team in September, while James Shoreland and Will Parrish took up their roles as CEO and CSO at the start of 2024, all with the aim of rebooting the independent media shop. In February, VCCP Media expanded its strategy team by hiring Jack Bellamy, Head of Creative Partnerships and Georgia Styles, Strategy Director.
Lindsay Turner, Managing Director at VCCP Media said: “Tom brings deep expertise in digital media and a unique blend of leadership in digital marketing, data strategy and operational rigour which will be instrumental in helping VCCP Media continue to evolve and deliver exceptional outcomes for our clients.
“Tom is aligned with our mission: he understands the importance of doing media differently and has a real challenger mindset. His leadership will be pivotal in ensuring the continued success and evolution of VCCP Media. I'm excited for him to start spending some quality time with our clients.”
Tom Wigley, Director of Digital at VCCP Media added: “The media agency operating model is at a crossroads. Competitive advantage is increasingly driven by technology and AI, making the case for creative integration more compelling than ever. The opportunity to join VCCP Media, an agency already well underway on this journey and exceptionally positioned to lead it, is incredibly exciting. I’m thrilled to be working closely with Lindsay, James and the leadership team to bring VCCP’s challenger spirit and creative vision to every aspect of digital, and to redefine the industry status quo.”