VCCP opens Girl&Bear Prague


Agency News



New Prague office for Girl&Bear

Whilst Girl&Bear’s services were previously available wherever VCCP operates, the studio has officially opened an office in Prague to meet client demand and to take advantage of talent in the Czech Republic. The multidisciplinary collective of makers led by Agnieszka Kargul wants to offer local and global clients craft without compromise.

Girl&Bear, VCCP’s global content creation studio, is the second VCCP Group member to open a Prague office in less than four months, following the launch of its digital innovation company Bernadette studio.

Craft without compromise

With the motto 'Craft without compromise', Girl&Bear stands by the belief that high quality and efficiency are not mutually exclusive. The current team, led by Agnieszka Kargul, has already worked for local clients as well as numerous projects in collaboration with Girl&Bear globally. "Since the inception of Girl&Bear two years ago, we have been working with colleagues across the VCCP network on global campaigns," comments Agnieszka Kargul. "Now we want to prove also on the Czech market that craft and human approach and efficiency can go hand in hand," she adds.

The leadership of Girl&Bear Prague: Agnieszka Kargul and Lluis Rotger

Agnieszka Kargul brings experience of managing global clients at Hercules, the location and production division of Havas Group, and Dazzle Pictures, an international VFX studio. The design team is headed by Lluis Rotger, who together with the VCCP team won the first-ever ADC Awards Grand Prix in the Craft category last year. His previous work at Havas, Geometry and DDB earned him a Cannes Lion, among others.

Local talent meets global collaboration

Girl&Bear's services include a comprehensive range of creative and production disciplines, such as design, branding, film, digital, audio and photo production, post-production and DTP. "How our ideas are brought to life is just as important as how good the ideas are," comments Dejan Štajnberger, Executive Creative Director at VCCP, on the studio's establishment. "We've always held our production partners up to a high standard and built Girl&Bear with this in mind." he adds.

The Prague team will continue to collaborate with London-based Girl&Bear colleagues. Claire Young, Managing Director of Girl&Bear said: "Wherever VCCP operates our clients can always call upon the craft and creativity of Girl&Bear, with the same service and standards available anywhere, including our ‘Be Nice’ pledge which empowers all of our makers to create an environment which works for them and everyone around them. Alongside our global approach, we recognised the need to supercharge our European footprint and to expand our team of Girl&Bear makers in VCCP’s Prague office - this will allow us to deliver additional capacity and meet the demands of a growing Czech market.”

Simultaneously, the Girl&Bear team is currently working for a portfolio of VCCP clients such as Komerční banka, Albert, Plzeňský Prazdroj or E.ON.