VCCP appointed as the agency partner for Pilsner Urquell on local markets


Agency News



We are proud to announce our selection by Pilsner Urquell, a brand of Plzeňský Prazdroj, to lead its ATL communications in the Czech and Slovak markets. This collaboration is an extension of our global partnership with the brand.

We were looking for a partner who would approach the brand with respect for its tradition and significance but also bring a fresh perspective and challenge our thinking. Kristýna Tereková, Senior Brand Manager of Pilsner Urquell

Last year, the Pilsner Urquell brand entrusted VCCP with its global communication, which has been running since last April.

The new creative platform has been successful in the markets where we have introduced it so far, and we plan to expand it to other export countries. Zuzana Dudová, Marketing Manager of Pilsner Urquell

Two different agency teams will be responsible for international and local communication at VCCP. Additionally to Pilsner Urquell, VCCP has an ongoing collaboration with Plzeňský Prazdroj on Birell, a leading brand of non-alcoholic beer.

Helping to spread the reputation of Pilsner Urquell worldwide is an honor, and we're equally committed to developing communications for such an iconic brand in its home market. Czech beer consumers are discerning customers to say the least. Pilsner Urquell, in particular, is under the close scrutiny of the entire nation, posing an exciting challenge for us. Ondřej Fiala, Business Director at VCCP