VCCP has been selected as the winner of a strategic and creative agency pitch. The new communication platform will introduce a new era of the bank - more innovative, more digital, more sustainable.
Hana Kovářová, Executive Director for Brand Strategy and Communication, commented:
"The year 2023 is a very important one for us at Komercni banka. We're changing the technological platform of our bank, as well as our banking system, which will become more modern and much more user friendly. VCCP understood perfectly the direction our company and brand is headed and expressed this in a very convincing way in their strategic and creative solution. I believe they will be a strong partner to us on our new journey."
"Long term brand building and their transformation is our strong suit. I'm proud that the team of Komerční banka saw this in our work. We're excited to create communication which will shape the future of the banking category." added Helena de la Barre, Managing Director of VCCP