This year saw VCCP Group as the first advertising network in the world to open its virtual office doors in Roblox, including a section of the virtual space dedicated to the Prague office.
VCCP X Roblox is a reimagining of VCCP’s headquarters in London Victoria, Greencoat House; spearheaded by the Innovation team at VCCP to educate colleagues across their eight global offices about the opportunities within gaming, in a new, fun way. It also encourages them to experiment and build prototype ideas for the agencies’ brands.
Roblox is a global gaming social platform where millions of people gather together every day to imagine, create, and share experiences with each other. In 2021 Roblox grew their community to nearly 50 million daily active users across 180 countries from 32.6 million in the previous year before, spending a total of 9.7 billion hours on the platform. As a platform, it has grown rapidly in the last several years with big brands such as Nike, Chipotle, Vans, The BBC, and Netflix all creating their worlds in the game.
Alex Dalman, Business Director - Innovation at VCCP London, said: 'Gaming can be such an invisible world to non-gamers out there, especially for non-gamer marketeers, so we really wanted to show the possibilities within creative games like Roblox for VCCP employees and our clients, and also have a bit of fun too whilst we are at it.