New Birell to impress the harshest of critics


Agency News



It’s been 30 years since Birell has brewed its first non-alcoholic pale beer, and has quickly become the country’s favourite for decades. However, the Czech consumers have become more demanding and their tastes more refined, and Birell stepped up to the challenge to make the most loved non-alco beer even better.

To introduce the new product, we followed up our previous campaign which fought the preconceptions and stereotypes claiming that non-alco beer is always a compromise. With the new recipe, Birell yet again proves that it can be a choice that delivers an uncompromised beer experience, even on a special occasion, impressing even the harshest of critics.