VCCP Group, the challenger global network, has announced the launch of a global content creation studio named Girl&Bear. Girl&Bear becomes the new home to makers from across the VCCP network and will deliver world-class content creation, global production services and a bespoke technology solution.
Spanning the full range of content production, the studio’s capabilities will include film, audio, design, print, photographic and digital production and brings together 250 makers with VCCP’s expertise and focus on craft. Alongside the makers within the studio, Girl&Bear will continue to work with production partners to ensure access to the best talent in the industry.
Challenging the modern production dilemma of choosing between beautifully crafted creative, or efficient delivery of assets at scale, Girl&Bear will deliver craft without compromise. Their proprietary software, ‘The Pathway’ will enable technology and a human approach to work seamlessly together enabling cutting-edge content creation, adaptation and transcreation or, increasingly, more personalised content delivered through the clever use of data. The system is designed to guide clients through the increasingly complicated world of multi-format, multi-language and dynamic creative production and enable the delivery of crafted work at scale and pace, across all channels. Bringing cutting-edge technology and automation into the production process in the right way, at the right moments will ensure Girl & Bear’s makers around the world can work more efficiently as well as give clients a seamless delivery experience.
Girl&Bear will service VCCP’s global network, offering clients borderless content production across eight markets including London, where it is headquartered, Prague, Madrid, San Francisco, New York, Singapore, Sydney and Shanghai. Girl&Bear will also offer cost-efficient production at scale in every region of the world through offshore solutions which will be run out of the Czech Republic, South Africa and Asia Pacific.
Brought together by a team of passionate makers, Girl&Bear will be led by Managing Director, Claire Young, Executive Head of Production, Anthony Austin and Global Head of Operations, Dan Montalbano. Young has over 20 years of production experience working at some of the industry’s most well respected creative agencies including Mother, exposure, JWT, and has led production for VCCP London for the last six years. Montalbano has led global operations for the VCCP Group for the last two years and brings both client-side and top-tier London agency experience from brands including National Geographic, Barclays and agencies Razorfish and AKQA.
The Girl&Bear senior leadership team will report into VCCP London’s Chief Executive Officer, Andrew Peake and VCCP’s Group Chief Creative Officer, Darren Bailes. Girl&Bear launches with a large portfolio of clients including Domino’s, O2 and White Claw. Recent celebrated campaigns include Domin-oh-hoo-hoo for Domino’s and The O2 in Fortnite Creative for O2.
"For us ‘how’ we make things is just as important as ‘what’ we make for clients. I’ve always wanted to reimagine production and creating Girl&Bear has enabled us to supercharge our making offering and evolve the industry model. We know that creativity is a business multiplier and we believe that great production doesn't need to be a choice between pace, scale and craft - we’re in the business of ‘and’. World class integration is something that VCCP is famous for, and with Girl&Bear we are now in an even stronger position than ever to deliver on that promise." MD at Girl&Bear, Claire Young
