This Doesn’t Have To End

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Agency News

Date

05/05/2020

Cadbury wanted to celebrate all the wonderful small generous acts that are happening every single day, behind front doors across the UK.

Cadbury wanted to celebrate all the wonderful small generous acts that are happening every single day, behind front doors across the UK.

The result is “This doesn’t need to end”, a film made by VCCP and Clouded Vision. Working together they created a spot that highlights the generous acts we are seeing in society, and championing that we retain these generous behaviours once we're out of lockdown. The footage was all captured by Clouded Vision's network of DOPs, filming in their own homes and with their families during lockdown, gathering the real-life stories shared in the film.

The film will launch during Gogglebox on 1st May, and afterwards will be available to watch on Cadbury’s owned social channels.

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