The inspiration for the new campaign we prepared for Birell, became a legendary character of Grandpa Homolka from the movie Ecce homo Homolka. Nowadays, as we all experienced quarantine for several weeks and absence of even such trivial things as going outside, enjoying the company, or the moments spent in nature, we tried to take the experience and describe the explosion of feelings at every sudden moment outside.
While using the well-known monologue of Grandpa Homolka in the spot, we tried to capture the ode to the beauty and harmony of moments spent in nature,