Things the way they really are


Agency News



Let’s keep it real.

Online journal is starting a new communication campaign aimed to support the idea of publishing undistorted and verified information followed by claim: „THINGS THE WAY THEY REALLY ARE.” No, it’s not as trivial as it seems at first sight.

Nowadays we are often served misinterpreted information, or things taken out of context, instead of true based facts which is no.1 guideline of this online czech portal.VCCP created a set of effective puns, which shock you at first, but with more careful look, ingeniously displays the whole idea behind this campaign. Touchy visuals will hit online advertising and social media, as well as printed form, billboards, or television.