We’re RNIB’s new Lead Creative Agency

VCCP Blue has been appointed as the lead creative agency for the Royal National Institute of Blind People (RNIB).

As the UK’s leading sight loss charity, RNIB provides practical and emotional support to blind and partially sighted people, their families, and carers. Beyond their direct support services, they aim to raise awareness of sight loss and drive societal change to build a more accessible world for everyone.

Taking on a retained remit, the VCCP Blue team will lead RNIB’s creative strategy, shaping a transformative brand relaunch and supporting integrated marketing campaigns. The partnership centers on establishing and articulating what the charity stands for, followed by an integrated campaign aimed at furthering RNIB's mission.

"VCCP demonstrated an exceptional understanding of our work and our clear purpose-led vision for the future. The partnership is expected to help RNIB extend its role in society and ensure that it is recognised and understood by a wider public than ever before." 

Nina Walker, Chief Engagement Officer at RNIB

"RNIB is a charity with a vital legacy and our goal is to get the charity - and the important work that it’s doing - into people’s living rooms. It’s a privilege to use our 'Challenger' spirit to insert RNIB and the topic of sight loss into the national conversation." 

Roly Darby, Managing Director of VCCP Blue

The first major integrated campaign under the new partnership is set to launch in 2027.