We’re aligning with global reporting standards to support our ESG transparency

For the first time, our annual ESG report formally aligns with the IFRS Foundation's Sustainability Accounting Standards Board (SASB) framework for the Advertising and Marketing sector. Aligning to SASB Standards helps us deliver audit-ready value, as the proactive partner our clients need to achieve their own ESG ambition.

We have applied a ‘double materiality’ perspective, assessing how environmental and societal risks affect our business, and how our actions impact the world around us. Adopting the SASB framework means our ESG reporting is just as rigorous and detailed as global financial accounting. This level of openness matters, because we and the ambitious brands we work with know that trust is our most valuable strategic asset.

Sharing progress on ESG has become more challenging since the early days of near-term and final net zero target setting. However, we believe that the importance of responsible business, sustainable practices and ESG reporting hasn’t waned. It’s now a permanent ecosystem shift, and sharing credible updates on progress is essential for organisations which want to add value for their clients, whilst acting as a trusted partner. 

Working within international and locally recognised frameworks helps create corporate trust.  ESG with the G standing for Governance has never been more vital. Not in a performative way.  But in the hard yards and due diligence, with teams of people and systems in place to not only be able to operate responsibly and execute good governance, but to measure it as well.

The communication industry has robust frameworks for measurement and reporting - such as initiatives led by Ad Net Zero, Ad Green and the Conscious Advertising Network.  We are proud to be Ad Green’s Superuser of the Superusers, and to be a Conscious Advertising Network Top Member, as reported in their Annual Reports.  This external recognition underlines our commitment in our day to day activity, across our teams, that hold ourselves to account and our heads high.

In our latest ESG Report, we’ve taken a hard look through a double materiality lens at what’s most important to the business and our people. Inside out, outside in, by benchmarking across peer organisations and leading frameworks, including SASB, GRI, and the Responsible Media Forum. This allows VCCP to be transparent around the topics that matter to our stakeholders. The process helps us anticipate emerging trends, strengthen our sustainability governance, and continue to refresh our strategy.

Our cross functional ESG committee has worked across all aspects of VCCP to drive the incremental steps that make our responsible operating, reporting, and progress, robust and credible. Alongside our SASB alignment, this year we’ve also elevated existing accreditations to ensure that they are globally recognised - securing for instance Fair Wage accreditation across all our offices. We have invested in creating innovative carbon and social forecasting and measurement calculators, and we’re committed to consistent transparency around our progress. 

Our role is to create sustainable value for our clients, not just as their trusted partner in creative communications, but as a preferred supplier, who through our own governance and reporting and our commitment to creating workflows and measurement tools we can better support our clients’ net zero and social value ambition.

Our full 2025 ESG Report is available to read here. 

If you’d like to discuss how we can help you meet your net zero and social ambition please get in touch fcouper@vccp.com.