VCCP's three winner badges from the Campaign Global Agency of the Year awards

A triumvirate of triumphs at this year’s Campaign Global Agency of the Year Awards!

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Date

19/06/2026

Spirits are high in VCCP Towers. In our London office, our Town Hall is adorned with the flags of the teams competing in the Football World Cup, and yesterday we brought our US and UK teams together to celebrate some of our summer campaigns and recent wins, pumping the office full of great vibes and summer tunes (AI-generated Lemon DJ on the decks, of course). 

Today we have an extra reason to celebrate, having taken home three golds at this year’s Campaign Global Agency of the Year awards. Global Creative Agency of the Year. Global Integrated Marketing Agency. Global Agency Growth Leader. Three great reasons to celebrate and three more wins for an agency determined to challenge convention and populate culture across the work we create. 

Campaign’s Global Agency of the Year awards recognise agencies that continually evolve to meet their clients' needs, delivering creative thinking, exceptional talent, and a relentless hunger for innovation. Here’s why we won.

Campaign Creative Agency of the Year 

This year marks the first time we have been crowned Global Creative Agency of the Year. In 2025 we took Wimbledon to a global stage, helped Spectrum reconnect with America, and brought to life Bournville’s first new brand platform in over 50 years. These were just some of the creative moments we delivered in a year where we also took home seven Cannes Lions and won over 100 awards for our AI-driven Daisy versus Scammers campaign for O2. 

“In 2025, our creative output was stronger than ever before because of several reasons, but the key one was our creative department’s long-term strategy of creating work that populates culture. I set this creative ambition back in 2009: to create ideas that effortlessly become part of culture, that develop a life of their own, and stay front of mind long-term. It’s a goal for everything that the agency creates”. 

Darren Bailes, Global Chief Creative Officer 



Global Integrated Agency of the Year 

“It only works if it all works” is the special sauce of VCCP. It's what enables us to deliver world-class output across all our different capabilities and companies, and we’re proud to be taking home this award for the third year in a row. 

We operate as a global, fully integrated creative agency with the full spectrum of marketing capabilities under one roof. In 2025, we raised the bar across all of our capabilities ensuring we’re truly integrated, uniting our leading specialist PR agencies as VCCP Roar, expanding Girl&Bear into the US, and launching VCCP Social Club globally.

Global Industry Growth Leader 

Steph Brimacombe has spent 15 years shaping VCCP into one of the world’s leading creative communication networks. As VCCP’s Group CGO, Steph has been the driving force behind the agency’s international expansion, securing transformative client wins and steering high-profile global accounts.

Relentless in her pursuit of excellence, this is Steph’s second consecutive year winning the Global Industry Growth Leader award. In 2025, she led us to our most successful new business year yet, all while stepping into the additional role of CEO of our consolidated PR offering, VCCP Roar. 

“This victory belongs to every single person across VCCP. It's testament to the immense amount of talent, collaboration and hard work the VCCP family bring to the table every day”. 

Julian Douglas, Global Group CEO