Drawn to Greatness: We’ve won three D&AD Pencils!
Now in its 64th year, the D&AD Awards celebrate the year’s most powerful and purposeful creative work. In D&AD’s own words, the Pencils are designed to be deliberately tough to win, so we’re delighted AF to have taken home a Yellow, Graphite and Wood Pencil this year for our work for Cadbury Bournville.
| Writing for Advertising | Yellow Pencil |
| Film | Graphite Pencil |
| Film | Wood Pencil |
Made to be Enjoyed, Not Endured, our new integrated brand campaign, launched last year. As the first new positioning for Bournville in nearly 50 years, it was designed to challenge category convention and add value to the brand. The comedic film sits at the heart of the campaign, with both 90” and 30” versions created.
The script was written by VCCP creatives Alice Goodrich, Lara Baxter and Simon Connor. Once the script was formed, we worked with Einstein and BAFTA-winning British comedy writer Simon Blackwell (Veep, Peep Show, The Thick of It) to hone the jokes and collaborate on new material.
The result is a hilariously sharp and self-aware film that flips category conventions on their head – and firmly positions Bournville as the antidote to dark chocolate elitism.
“Bournville. Legendary and long lasting. The team set out to deliver work that would populate culture, and this recognition proves that it’s doing exactly that. Super chuffed.”
Chris Birch and Jonny Parker, Chief Creative Officers at VCCP in London