We’re ADWEEK’s International Agency of the Year
The past 12 months have been some of the most pivotal in VCCP history. This year, we’ve welcomed over 80 new accounts globally, nurtured and grown our existing client relationships and have expanded our business both in scale and capabilities.
We’ve moved into a new UK headquarters in London’s historic Berners Street, ready to bring a new era of memorable cultural moments to a street that once inspired Charles Dickens.
Our new home keeps our ‘one roof’ mindset literal and houses all twenty of VCCP’s offerings, including expanded production facilities and a full content studio for our social media unit, VCCP Social Club.
We’ve done all this while pursuing creative excellence, delivering award-winning work for clients such as Virgin Media O2, Cadbury, Transport for London, Lego, White Claw and bringing the VCCP challenger approach to new clients, including Barclays, Spectrum, Wimbledon, Direct Line, Co-op Funeralcare and Centrica.
“At a time where there's never been more disruption and volatility in our industry, our culture of agility and opportunity has never been more important to achieve success as an agency and for our clients. We’re delighted to be recognised by ADWEEK for a brilliant 2025”
Julian Douglas, CEO of VCCP Group
Challenging convention to add value
At VCCP, our creativity unlocks value for our clients' businesses. Our work isn’t designed for one 30 second spot, it’s made to populate popular culture and build a lasting connection between people and brands.
Our results go beyond delivering eyeballs - we’ve seen the evidence that challenging convention creates value for our clients. Our work has supported increased sales, enhanced brand perception, steered organisations and their products through times of change and sometimes, intercepted thousands of scam calls to help prevent fraud.
“This award demonstrates that ADWEEK sees what we know - we’re not just the advertising agency with an amazing list of brands, we’re the business partner delivering true creative help and vision to CMO’s and CCO’s the world over”.
Darren Bailes, Global Chief Creative Officer VCCP
Integrated creative firepower
We believe ‘it only works if it all works’, an approach that helped us achieve significant awards recognition in 2025. Our one roof model includes 20 specialist disciplines uniting strategy, creativity, media, technology, production, PR, behavioural science and more enables us to deliver an integrated structure which we believe is key to our success. This way of working prevents siloed thinking and ensures complete brand coherence across every customer touchpoint, maximising commercial and creative effectiveness for us and our clients.
And we've been awarded for it this year. Alongside this ADWEEK ranking, we've taken home seven Cannes Lions awards, been recognised as Integrated Marketing Agency of the Year by Campaign Global Agency of the Year, and received over 45 additional creative awards throughout 2025.
“We’ve had our most awarded year ever in 2025. Every year we say we’ve raised the bar - in our growth, in our creativity and in our ways of working. An achievement like ADWEEK’s International Agency of the Year is both a recognition of what we’ve achieved and a challenge to ourselves to raise the bar again in 2026”.
Stephanie Brimacome, Global Chief Growth Officer, EMEA CEO and CEO of VCCP Roar
ADWEEK International agency of the year recognises excellence across borders in delivering culturally resonant, effective campaigns and proven business results. We’re proud to have demonstrated through our culture, creative, strategy and impact why we’re winners in 2025.