VCCP wins Gold three times at Campaign Global Agency of the Year Awards

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Agency News

Date

14/06/2024

Campaign UK's prestigious Global Agency of the Year awards celebrate the world’s best agencies, drawing entries from 40 countries. This year, VCCP picked up an incredible hattrick of 3 Gold awards, standing out amongst the most innovative and exciting agencies in the world. This recognition highlights our global reach and impact.

  • GLOBAL INTEGRATED AGENCY OF THE YEAR
  • GLOBAL INDEPENDENT AGENCY OF THE YEAR
  • GLOBAL AGENCY GROWTH LEADER - Stephanie Brimacombe, CEO Europe and Global Chief Growth Officer, VCCP

The awards are judged by a panel of global and regional chief marketing officers, led by Betsey Chung, a veteran global chief marketing officer, with the process audited by PwC to ensure the highest standards of integrity and excellence.

At VCCP, we live by a simple yet powerful motto: "It only works if it all works." We believe in creating a unified brand experience, where one brand, one strategy, one idea, one tone of voice, and one visual language come together seamlessly. In a world where advertising is often overlooked, our approach is about making brand interactions effortless and emotionally resonant.

This isn't about 'matching luggage,' it's about 'matching thinking.' It's about creating a seamless experience for consumers, ensuring that the brands they see and interact with feel constantly the same. This vision is realised by having a fully integrated agency under one roof, where the same minds oversee all aspects of a brand's presence.

We are relentless in our pursuit of comprehensive capabilities. This year, we welcomed Cowry Consulting, a leading Behavioural Science Consultancy, into the VCCP family, launched 'faith,' our Generative AI agency, and introduced VCCP Bee, our Employee Engagement specialism. In 2023, as we celebrated our 21st birthday, we took pride in being crowned the youngest and largest creative agency by billings. We achieved significant wins with both new and existing clients, advanced our VCCP Stoke Academy, and embedded Diversity, Equity, and Inclusion (DE&I) at the core of our culture.

Judges' comments included praise for Stephanie Brimacombe: “Stephanie is a true leader who shapes the industry with programs designed to diversify the workforce, as well as dedicating agency resources to charitable organisations.”

Gideon Spanier, UK editor-in-chief of Campaign, said: “Many congratulations to the winners of the Campaign Global Agency of the Year Awards. These awards matter because they are judged by global marketers who care deeply about the role that agency partners play in the advertising and marketing ecosystem. It takes creativity, talent, and a relentless appetite for innovation for an agency to invent and to keep reinventing for its clients — and it was inspiring to see these qualities in abundance among this year’s winners.”

Read more about the event and the winners here