VCCP Group, the global challenger network for challenger brands, has today announced two significant hires, signalling further investment in the New Business arm of the global agency. VCCP London welcomes Nick Goff as Group Head of Business Development and Becky Marsh as Head of New Business, VCCP Media.
In their new roles, Goff and Marsh will report to the agency’s Global Chief Growth Officer Stephanie Brimacombe, and both will start immediately. The new hires will support VCCP’s reputation as the UK’s most successful integrated communications agency following a streak of new business wins for VCCP which includes Virgin Media O2, Old El Paso, Dogs Trust, Thames Water, Sage, and LinkedIn. The pair will be tasked with driving VCCP’s new business arm across its global network and attracting brands who share VCCP’s challenger attitude.
As Global Business Development Director, Goff brings with him more than a decade of agency new business experience, securing client wins across a wide range of sectors including FMCG, Drinks and Retail. Most recently, Goff held the Global Head of New Business role at The Marketing Store, whilst also leading Carlsberg's pioneering social content 'Newsroom' and heading up the D&AD-winning adidas Glitch project. In his new business role he played a key role in helping colleagues drive their account growth ambitions, whilst also leading successful pitches for O2’s loyalty platform Priority, H&M, LNER and Vue. Goff also chairs the New Business Group for the Alliance of Independent Agencies. At VCCP, Goff will be responsible for driving organic growth of existing clients across multiple markets within the Group.
Nick Goff, Group Head of Business Development says, “Everyone looks enviously at the agency’s new business prowess. But I was struck by an ex-colleague and current VCCP client’s comment that their account leadership is “sh*t hot”. Blending those two arts in this new role is going to be fascinating, and why I’m thrilled to join Steph’s team.”
Marsh joins VCCP with a decade of experience as a New Business and Marketing specialist, working with Group M’s agency, Wavemaker. Marsh began her career in 2013 working for Wavemaker in the UK, and three years later she transferred to Wavemaker Australia where she has spent the last 6.5 years leading New Business and Marketing for one of Australia’s largest media agencies. Marsh is passionate about business development and over the years has helped win and retain multiple clients across a variety of categories. Marsh has recently returned home to join VCCP where she will be responsible for leading New Business and Marketing for VCCP Media, the Media division of VCCP Group.
Becky Marsh, Head of New Business, VCCP Media commented, “I’ve long admired the incredible work of VCCP as a global network, and I'm thrilled to be working closely with VCCP Media to drive business growth. Our challenger attitude and integrated offering really sets us apart, it’s such an exciting time for the agency and I can’t wait to be a part of the journey.”
Commenting on the new hires, Global Chief Growth Officer Stephanie Brimacombe added: “VCCP continues to go from strength to strength and I’m incredibly proud of our position as the UK’s most successful agency for winning new business. Both Nick and Becky are leading practitioners in their field and they signal the continued emphasis we are making as a business to win clients who share our challenger values. Nick and Becky bring a wealth of impressive experience and expertise from both home and overseas to the team, and it’s a pleasure to welcome them to the VCCP family.”
