VCCP Spain has been chosen by LeoVegas for its launch in Spain after a selection process of agencies that has been carried out in recent months.
LeoVegas is the new online casino that started operating in Spain last July.
LeoVegas was born in Sweden in 2012 and since then it is characterized by its important and constant growth and expansion both in the Scandinavian countries and in other European countries such as the United Kingdom, Germany and Italy.
LeoVegas' vision and positioning is to be "The King of the Casino on the mobile". LeoVegas is the first "Gametech" company and is a leader in the use of state-of-the-art technology for online mobile gaming. LeoVegas' successful strategy in all countries is based on its innovative gaming proposition (casino, live casino and sports) as well as its "mobile first" approach, focusing its user experience on offering a clearly innovative product in this sector.
Vccp Spain is the agency in charge of both the strategic development and the creation and production of its media launch campaign.
In the words of Sandra Salgado, Marketing Director for Spain at LeoVegas "In all the countries in which we operate, LeoVegas always works with the best agencies. In Spain it could not be otherwise, so we chose VCCP to work with them in launching our brand in Spain. It has been a pleasure to work with such a professional and dedicated team and we look forward to working with them on many more campaigns.
Javier Suso, Ceo from Vccp Spain: "We are very proud and happy to start working for Leo Vegas, the best mobile online casino in Europe. We are convinced that in a very short time it will be one of the most relevant brands in its sector in Spain".