Our sense of taste was always thought to be a somewhat stable thing.
When we see a familiar food, it sets up an expectation in our brains of what that food’s going to taste like.
Other brands have innovated products designed specifically to mess with our sense of taste. Mberry is a brand of taste-bending tablets made from the miracle berry fruit, which has the unique effect of temporarily binding to our taste receptors to transform the taste of sour foods into sweet ones. Lemons take on the taste of sherbert lemon, vinegar tastes like honey, and cheese tastes like cheesecake. Fans of the tablets have taken to throwing ‘flavour tripping’ parties where guests experiment with the new taste sensations created by the tablets.
Overall, brands who incorporate this understanding of our sense of taste could have the upper hand in the way they innovate, design products, and consider the environments their products are enjoyed in. Non-food brands too can consider the perfect flavours to pair with their brand experiences.
..if that all sounds like something you want to sink your teeth into, be sure to come along to our Curious talk next week at 9am on Thursday 8th November.
We hope to see you there!
The Curious programme is made up of a combination of always-on content curation (blogs/article and a bi-weekly digest) alongside dedicated 'seasons', in which we host a series of deep-dive talks on a given theme or topic.